Kerry Oslund is vice president of strategy and business development for The E.W. Scripps Company. He is responsible for advancing the company’s ATSC 3.0 strategy and other business development efforts. A veteran of the broadcast industry, Kerry was previously vice president of strategy and business development at Tribune, where he helped the company align business strategies with emerging ATSC 3.0 television standards. He also spearheaded major next-generation television advertising initiatives including dynamic ad insertion and real-time TV analytics and helped Tribune launch a successful podcast network. He has also held leadership positions at Schurz Communications, Gannett Broadcasting (now TEGNA), Lee Enterprises, Walt Disney Company, KCAL-TV and USA Today.