Ducey, Rick

Ducey, Rick

Managing Director at BIA Advisory Services

Rick leads BIA Advisory Services' strategy consulting practice and serves as an advisor to its affiliated investment banking group BIA Capital Strategies. Rick works with media industry clients to see and evaluate opportunities and develop strategies in with traditional and digital platforms to achieve business goals. He helps clients with strategic planning, partnership strategies, product planning, competitive intelligence, revenue growth and diversification. He also works on investment banking projects assisting buy-side and sell-side clients.

Rick co-cofounded SpectraRep in 2000, a technology company that specializes in emergency alert and warning solutions. Prior to joining BIA, Rick headed the National Association of Broadcaster’s Research and Information Group overseeing all research, analytics and information technology initiatives. Rick is an adjunct professor at George Washington University where he teaches classes in digital media entrepreneurship.

Rick earned his Ph.D. from Michigan State University, his M.S. from Syracuse University, and his B.A. from the University of Massachusetts at Amherst.

Strategies and Case Studies in Advanced TV Ad Selling
Thursday, May 14 3:45 PM - 4:30 PM ET