BEIT Express Opening Session
Featuring a welcome from NAB CTO Sam Matheny, a 2020 BEIT Express overview, presentation of the BEIT Conference Best Paper and NAB Technology Innovation Awards, and an Opening Keynote panel.
The Keynote panel will consider the technology and business case for ATSC 3.0 datacasting services: ATSC 3.0 will enable broadcasters to offer services that will reduce data distribution costs in four new markets. The panel will describe the technology needed and business case for each of the following:
- OTT program distribution to the network edge
Using predictive analytics it is possible to pre-position large volumes of video at the edge of an OTT distribution network. It costs many cents every time an OTT provider sends a movie to a customer. This cost adds up to big dollars over time. A broadcast network can transport large volumes of data to nearly unlimited users at significantly lower cost. It’s a simple cost savings in the data transport process.
- Telecom offloading of unprofitable TV program distribution
As mission-critical 5G applications such as factory floor automation, autonomous vehicles, medical applications, and IOT grow, telecoms will see video distribution become the least profitable use of their 5G networks. Yet Cisco Systems is forecasting that by 2022, 82% of all Internet traffic will be video. Using broadcast one to many spectrum to off load video will, one day, make a 5G networks more profitable. A “true broadcast” standard can provide much higher efficiencies and service qualities in point to multipoint distribution versus MBMS/eMBMS/FeMBMS.
- Reducing telecom infrastructure build costs
If a telecom builds a 5G network for peak video demand and designs such capacity to the edge, they will need a lot of extra towers that will not be used all the time. As an alternative, build fewer tower to cover average load and when major live broadcasts temporarily up the demand for video transport, video can be offloaded to a broadcast data network, reducing the number of towers needed to cover a region at significantly lower costs.
- Mobile software upgrades
Car rental companies need to upgrade their fleet software almost once a month. Operating systems (iOS, Android, Windows) have consistently large volumes of large patches and upgrades that add significant loads to traditional unicast IP networks, fixed and wireless. Imagine if they could do the upgrade to their entire fleet or OS users in this “one too many” approach, no matter where the intended platform i
This session will be rebroadcast on the BEIT Express channel on May 13, 2020 at 8 p.m. and 4 a.m. EDT (UTC-4).