Creating New Opportunities and Revenue with Next Gen TV

By leveraging ATSC 3.0 LPTV and new gateway technology broadcasters could enter a new phase of entrepreneurial growth. This session will map out how this could happen in three steps: 

1. A review the current technical state of both ATSC 3.0 low power TV and ATSC 3.0 home gateway technology
2. A description on how these two advancing technologies can work together to create new local spectrum services
3. The presenters will describe five technical services LPTV broadcasters could offer media companies and other new clients

Here are some of the new services LPTV broadcasters could offer:

Extending local radio service into the home

• Extending XM radio, or any radio station reception

Extending TV service

• Extending cable TV indoor reception in urban areas
• Extending rural broadcast TV coverage to small population pockets

Broadcast program enhancements:

• Second screen deployment for hi power TV stations

Enhancing Nielsen measurements for ATSC 1.0 channels

ATSC 3.0 clock-starter service for high-power TV stations

• The FCC mandates five-years when broadcasters transmit both ATSC 1.0 and 3.0. End this costly period sooner by “starting the clock” a with a low power ATSC 3.0 signal   .

This session will be rebroadcast on the BEIT Express channel on May 13, 2020 at 10:30 p.m. and May 14, 2020 at 6:30 a.m. EDT (UTC -4).

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