Audience, Advertising, a Pandemic and The Future
As orders were issued for people to work from home, broadcasters opened their apartments and houses to viewers and listeners to ensure that the public was protected, informed and comforted.
Audiences surged as they turned to broadcasters, and consumption rose to historic levels across platforms. However, the inverse was true for advertising revenue - particularly local advertising. Ad revenue sunk as people were forced to stay home, businesses closed and spending was cut.
What does this mean going forward? How are broadcasters working to keep the audience engaged and at the same time grow advertising commensurate with audience? What are the challenges, opportunities and strategies for engaging audiences and advertising in a post-COVID-19 world?
This session will be rebroadcast on The NAB Show Experience 2 Channel on May 14 at 10:30 p.m. and May 15 at 6:30 a.m. Eastern Time.