Strategies and Case Studies in Advanced TV Ad Selling
Buyers are adapting their strategies to find and target consumers across the media they use tied to the marketing touchpoints that map best to different media. These cross-platform buying trends incorporate more data, technology, and new buying practices in integrated, cross-platform ad campaign planning and activation. For broadcasters looking to benefit from this trend and grow ad revenue, workflow automation, programmatic selling, cross-platform attribution and data-driven audience selling practices are becoming critical in both audio and video media. The use of first-party data, or data developed and own by brands and publishers will become more valuable. We’re at the beginning of what will need to be a new and fast transition for building identity graphs to support advanced advertising across digital platforms.
This session will be rebroadcast on The NAB Show Experience 2 Channel on May 14 at 11:45 p.m., and May 15 at 7:45 a.m. Eastern Time.