NEXTGEN TV Consumer Insights
The many rounds of Phoenix Consumer Lab testing have demonstrated that consumers are excited for NEXTGEN TV. Learn about the key features that resonated with consumers and how broadcasters plan to introduce the service in partnership with TV manufacturers this year. Join Bill Hague, EVP at Magid, and Anne Schelle, Pearl TV as they discuss critical consumer insights into key NEXTGEN TV features.
This session will be rebroadcast on The NAB Show Experience 2 Channel on May 13 at 10:30 p.m., and May 14 at 6:30 a.m. Eastern Time.