ATSC: Perspectives from the Executive Layer
For the Advanced Television Systems Committee, the completion of the ATSC 3.0 Standard has been the prime focus of the organization for almost the past decade. Now that the Next Gen TV implementation in South Korea is coming up on 3 years and is beginning this year in the U.S., this unique cross-industry forum has developed strengths beyond just standard-setting that will continue to benefit the industry. In this session, the President, Board Chair and Vice Chairs, as executive leaders of ATSC, engage in a high level discussion about the implementation plan for ATSC 3.0, overall trends in the digital broadcasting industry and next steps for new membership-driven ATSC programs.
This session will be rebroadcast on The NAB Show Experience 2 Channel on May 13 at 10:00 p.m., and May 14 at 6:00 a.m. Eastern Time.