2020 NAB Show logo
2020 NAB Show logo

  • Home
  • Exhibitors
  • Sessions
  • Resources
  • Store
  • Press
  • Partners
  • Contact
  • Favorites
  • Register/Log In
Menu
  • Home
  • Exhibitors
  • Sessions
  • Resources
  • Store
  • Press
  • Partners
  • Contact
  • Favorites
  • Register/Log In
 
Videos Resources

Videos

Resources

Create or Log in to your Favorites account to see Videos and Resources.


ATSC 3.0 Personalized Targeted Advertising

Broadcast Engineering and IT Conference

When:

On Demand

Where:

PDF/PPT Only

Open To:

All Registered Attendees


(Paper available in the Proceedings of the 2020 BEIT Conference)

 

Among the numerous enhancements brought by ATSC 3.0 to build the next generation TV, personalized content is one of the most innovative and awaited. Currently consumers have become used to an interactive content consumption on their mobile devices, while legacy television continued its traditional one-way broadcast delivery path. In reaction to this widening gap, ATSC 3.0 paves the way for a new content delivery model based on a Broadcast/Broadband hybridization. This important step forward allows content providers to enhance a linear broadcasted program with highly customized content, such as local weather forecast or emergency alerts, and more specifically targeted content. The aim of this paper is to breakdown and explain the entire production workflow and show how this technology can lead to a win-win situation for both viewers, broadcasters, advertisers and equipment vendors.


Speaker

Luke Fay
Luke Fay
Sony
Mickaël Raulet
Mickaël Raulet
Director, Research & Innovation
ATEME

Hot Topics:
Advanced Advertising
Session Type:
Paper Presentation

2020 NAB Show•©2021 All Rights Reserved

Help | Privacy Policy