Interactive TV Sports Apps: What’s Coming Next?
Digital technology has enhanced the way fans are viewing and interacting with sports content today. However, it’s continuing to get better as advanced technologies are improving the fan experience through an even richer TV view and engagement, which in turn is leading to new monetisation opportunities. This presentation will review the current innovations in TV and mobile sports apps with a major sports provider, then introduce upcoming applications with features such as smart watching, contests and betting. It will conclude with how combinations of advanced technologies such as machine learning and AI, NextGenTV, and Fincons’ Smart Digital Platform power this new experience.
This session will be rebroadcast on The NAB Show Experience Channel on May 13 at 1:45 p.m., and May 14 at 7:45 a.m. Eastern Time.
Channel broadcasts can be viewed on the Express homepage (https://nabshowexpress.com) as well as live streams on Facebook, YouTube and Twitter.