Engaging Your Viewers With Ultra-Low Latency Live Streaming
Live streaming service providers are looking for ways to actively engage audiences to participate in their live streaming content. This is called the lean forward experience, which takes viewers directly into the content and lets them be part of the story. For example, popular use cases are live auctions, sports betting, social retail, polling, or even fan engagement. Interactive live streaming, unlike traditional broadcast TV, gives the audience an important feedback role. In this session, Oliver Lietz will explain how ultra-low latency live streaming has been enabling new business opportunities, and will take a look at what interactive use cases are emerging across the globe - and discuss the tech trends that are driving audience engagement.